Decision support portal provides a competitive edge through direct access to IT analysts’ insight on current events and visionary outlooks
MOUNTAIN
VIEW, Calif. – Nov. 19, 2013 – Companies across industries realize information and
communication technologies (ICT) play a critical role in increasing
productivity and engaging customers. In fact, more than 70 percent of companies surveyed
by Frost & Sullivan are implementing at least one mobile worker application
in an effort to meet business goals.
Frost & Sullivan finds leading firms in the ICT space are realizing
the crucial need of impacting end-users, who are key audiences, whether in the
enterprise or consumer setting.
“When
speaking to major players in the IT space, we find their current shortfall is
impact on key end-user markets,” said Frost & Sullivan ICT Global Vice
President Alpa Shah. “Our client’s
revenue hinges on customer experience and concrete value; therefore, Frost
& Sullivan is opening the Visionary IT Portal to interact with our growing
following of end-users who are interested in the next big thing in ICT. With smartphones and tablets intrinsically
embedded in the user’s daily life, despite geographic location, solution
providers must be prepared for the newest waves in mobility, accessibility and
the ‘connected’ lifestyle.”
To support
CIOs and those involved in IT management, Frost & Sullivan’s 360-degree
perspective is now available with the debut of the Visionary IT Portal. To
experience the portal, visit: http://visionary-it.gilcommunity.com/, or click here to register.
CIOs face
numerous challenges, such as managing bring-your-own-device (BYOD) policy,
ensuring network security, managing big data, creating a cloud strategy, and
keeping up with the perpetually changing needs of the modern worker. An annual survey on mobile enterprise
applications found the top concern with cloud-based solutions is the security
of data (based on responses from 308 North American businesses of all
sizes). For larger organizations, loss
of internal control is almost equally as worrisome, while small and medium
businesses rank anticipated cost as their second barrier to adoption.
With mobile
phone owners spending upwards of 120 minutes per day on their devices,
enterprises across every industry must understand this market saturation to
capitalize on growing opportunities in areas such as mobile advertising, mobile
commerce, in-store engagement, customer loyalty programs, and other examples of
IT supporting business development.
“Organizations
must understand best practices; identify unmet needs; and discover new models,
technologies and strategies to gain a leading edge,” said Shah. “History continually repeats itself, so we
are focusing our efforts on a 360 degree research approach to avoid small and
large falls from prominence. A primary
example is BlackBerry, which dominated the market with the latest in
professional IT devices, with endearing terms like ‘CrackBerry’ to describe the
consumer’s addiction to the device.”
The Visionary
IT Portal highlights perspectives and insights from Frost & Sullivan
clients and analysts to engage in candid conversations on the state of the IT market,
and how to best meet pressing needs now to make critical decisions in the
future. Analyst insights will relate to
visionary and technological outlooks, with the news editor’s picks featuring
the latest news coverage vital to CIOs. Viewers
will also benefit from IT surveys, customer choice awards, videos, white
papers, case studies, research press releases, upcoming events, and chat
functionality, in addition to the latest in Mega Trends and industry
convergence analyses.
For more information on the Visionary IT Portal, please email
Britni Myers, Corporate Communications, at britni.myers@frost.com.
The Visionary IT Portal is part of Frost & Sullivan’s Information and Communication Technologies
program. All research-based content included in the portal provides detailed
market opportunities and industry trends evaluated following extensive interviews
with market participants.
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